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Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth, ISBN-10: 0133815102, ISBN-13: 9780133815108

Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth, ISBN-10: 0133815102, ISBN-13: 9780133815108

Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth, ISBN-10: 0133815102, ISBN-13: 9780133815108

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  1. 1. We do not sell the textbook.
  2. 2. We provide digital files only.
  3. 3 .We can provide sample before you purchase
  4. 4 .We do not offer refund once the order is completed.
  5. 5. You will receive this product immediate after placing the order
  6. 6. You are buying: Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth, ISBN-10: 0133815102, ISBN-13: 9780133815108
  7. 7. ***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***

Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth, Charles Marsh, ISBN-10: 0133815102, ISBN-13: 9780133815108

Table of Contents

1. What Is Public Relations?
2. Jobs in Public Relations
3. A Brief History of Public Relations
4. The Publics in Public Relations
5. Communication Theory and Public Opinion
6. Ethics and Social Responsibility in Public Relations
7. Research and Evaluation
8. Planning: The Strategies of Public Relations
9. Communication: The Tactics of Public Relations
10. Multimedia Message Development
11. Cyber-Relations in the Digital Age
12. Crisis Communications
13. Public Relations and Marketing
14. Cross-Cultural Communication
15. Public Relations and the Law
16. Your Future in Public Relations

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