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Test Bank for Principles of Marketing for a Digital Age, 1st Edition, Tracy L. Tuten, ISBN: 9781526423344, ISBN: 9781526423337

Test Bank for Principles of Marketing for a Digital Age, 1st Edition, Tracy L. Tuten, ISBN: 9781526423344, ISBN: 9781526423337

Test Bank for Principles of Marketing for a Digital Age, 1st Edition, Tracy L. Tuten, ISBN: 9781526423344, ISBN: 9781526423337

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Test Bank for Principles of Marketing for a Digital Age, 1st Edition, Tracy L. Tuten, ISBN: 9781526423344, ISBN: 9781526423337

Table of Contents
Part 1: The Marketing Environment
Chapter 1: Understanding Marketing
Chapter 2: Understanding Buyers
Part 2: The Marketing Toolbox
Chapter 3: Segmentation, Targeting, and Positioning
Chapter 4: Marketing Research and Analysis
Chapter 5: Marketing Strategy and Planning
Part 3: The Marketing Mix
Chapter 6: Creating Value: Products and Services
Chapter 7: Offering Value: Price
Chapter 8: Distributing Value: Place
Chapter 9: Communicating Value: Promotion
Part 4: The Marketing Long Game
Chapter 10: Extending Value: People, Process, and Presence in the Customer Experience
Chapter 11: Maintaining Value Through Branding and Brand Management
Chapter 12: Managing Value: Analytics and Marketing Value Management Systems

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