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Test Bank for Marketing Management, 5th Edition, Dawn Iacobucci, ISBN-10: 1337271128, ISBN-13: 9781337271127

Test Bank for Marketing Management, 5th Edition, Dawn Iacobucci, ISBN-10: 1337271128, ISBN-13: 9781337271127

Test Bank for Marketing Management, 5th Edition, Dawn Iacobucci, ISBN-10: 1337271128, ISBN-13: 9781337271127

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  1. 1. We do not sell the textbook.
  2. 2. We provide digital files only.
  3. 3 .We can provide sample before you purchase
  4. 4 .We do not offer refund once the order is completed.
  5. 5. You will receive this product immediate after placing the order
  6. 6. You are buying: Test Bank for Marketing Management, 5th Edition, Dawn Iacobucci, ISBN-10: 1337271128, ISBN-13: 9781337271127
  7. 7. ***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***

Test Bank for Marketing Management, 5th Edition, Dawn Iacobucci, ISBN-10: 1337271128, ISBN-13: 9781337271127

Table of Contents

Part I: MARKETING STRATEGY.
1. Why Is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
Part II: PRODUCT POSITIONING.
6. Products: Goods and Services.
7. Brands.
8. New Products and Innovation.
Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.
9. Pricing.
10. Channels of Distribution.
11. Advertising Messages and Marketing Communication.
12. Integrated Marketing Communication and Media Choices.
13. Social Media.
Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
Part V: CAPSTONE.
16. Marketing Strategy.
17. Marketing Plans.

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