Test bank for Marketing: An Introduction, Fifth Canadian Edition Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz
The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
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- 6. You are buying: Test bank for Marketing: An Introduction, Fifth Canadian Edition Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz
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