My Cart

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell, ISBN-10: 1337910597, ISBN-13: 9781337910590

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell, ISBN-10: 1337910597, ISBN-13: 9781337910590

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell, ISBN-10: 1337910597, ISBN-13: 9781337910590

Download sample

$59.00

In stock
SKU: uvoxs159879 Category:

Share this product

YOU SHOULD KNOW

  1. 1. We do not sell the textbook.
  2. 2. We provide digital files only.
  3. 3 .We can provide sample before you purchase
  4. 4 .We do not offer refund once the order is completed.
  5. 5. You will receive this product immediate after placing the order
  6. 6. You are buying: Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell, ISBN-10: 1337910597, ISBN-13: 9781337910590
  7. 7. ***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell, ISBN-10: 1337910597, ISBN-13: 9781337910590

Table of Contents

Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets Segmentation and Evaluation.
Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Digital Marketing and Social Networking.
Part V: PRODUCT DECISIONS.
11. Product Concepts, Branding and Packaging.
12. Developing and Managing Products.
13. Services Marketing.
Part VI: DISTRIBUTION DECISIONS.
14. Marketing Channels and Supply-Chain Management.
15. Retailing, Direct Marketing and Wholesaling.
Part VII: PROMOTION DECISIONS.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Personal Selling and Sales Promotion.
Part VIII: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting Prices.
AVAILABLE ONLY ONLINE:
Appendix A: Financial Analysis in Marketing
Appendix B: Sample Marketing Plan
Appendix C: Careers in Marketing

Reviews

There are no reviews yet.

Be the first to review “Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell, ISBN-10: 1337910597, ISBN-13: 9781337910590”