My Cart

Test Bank for Marketing, 15th Edition, Roger Kerin, Steven Hartley, ISBN10: 1260260364, ISBN13: 9781260260366

Test Bank for Marketing, 15th Edition, Roger Kerin, Steven Hartley, ISBN10: 1260260364, ISBN13: 9781260260366

Test Bank for Marketing, 15th Edition, Roger Kerin, Steven Hartley, ISBN10: 1260260364, ISBN13: 9781260260366

Download sample

$59.00

In stock
SKU: bmcan817535 Category:

Share this product

YOU SHOULD KNOW

  1. 1. We do not sell the textbook.
  2. 2. We provide digital files only.
  3. 3 .We can provide sample before you purchase
  4. 4 .We do not offer refund once the order is completed.
  5. 5. You will receive this product immediate after placing the order
  6. 6. You are buying: Test Bank for Marketing, 15th Edition, Roger Kerin, Steven Hartley, ISBN10: 1260260364, ISBN13: 9781260260366
  7. 7. ***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***

Test Bank for Marketing, 15th Edition, Roger Kerin, Steven Hartley, ISBN10: 1260260364, ISBN13: 9781260260366

Table of Contents
Part 1 Initiating the Marketing Process
1 Creating Customer Relationships and Value through Marketing
2 Developing Successful Organizational and Marketing Strategies
3 Scanning the Marketing Environment
4 Ethical and Social Responsibility for Sustainable Marketing
Part 2 Understanding Buyers and Markets
5 Understanding Consumer Behavior
6 Understanding Organizations as Customers
7 Understanding and Reaching Global Consumers and Markets
Part 3 Targeting Marketing Opportunities
8 Marketing Research: From Customer Insights to Actions
9 Market Segmentation, Targeting, and Positioning
Part 4 Satisfying Marketing Opportunities
10 Developing New Products and Services
11 Managing Successful Products, Services, and Brands
12 Services Marketing 318
13 Building the Price Foundation
14 Arriving at the Final Price
15 Managing Marketing Channels and Supply Chains
16 Retailing and Wholesaling
17 Implementing Interactive and Multichannel Marketing
18 Integrated Marketing Communications and Direct Marketing
19 Advertising, Sales Promotion, and Public Relations
20 Using Social Media and Mobile Marketing to Connect with Consumers
21 Personal Selling and Sales Management
22 Pulling It All Together: The Strategic Marketing Process
Part 5 Appendices
Appendix C Planning a Career in Marketing
Appendix D Alternate Cases

Reviews

There are no reviews yet.

Be the first to review “Test Bank for Marketing, 15th Edition, Roger Kerin, Steven Hartley, ISBN10: 1260260364, ISBN13: 9781260260366”