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Test Bank for Essentials of Marketing 7th Edition by Lamb

Test Bank for Essentials of Marketing 7th Edition by Lamb

  • Title: Test Bank for Essentials of Marketing 7th Edition by Lamb
  • Edition: 7th Edition
  • ISBN-10: 0538478349
  • ISBN-13: 978-0538478342

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition’s fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

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***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***

Name: Test Bank for Essentials of Marketing 7th Edition by Lamb
ISBN-10: 0538478349

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