My Cart

Test Bank for Entrepreneurship: Starting and Operating a Small Business, 4th Edition, Steve Mariotti, Caroline Glackin, ISBN-10: 0134422562, ISBN-13: 9780134422565

Test Bank for Entrepreneurship: Starting and Operating a Small Business, 4th Edition, Steve Mariotti, Caroline Glackin, ISBN-10: 0134422562, ISBN-13: 9780134422565

Test Bank for Entrepreneurship: Starting and Operating a Small Business, 4th Edition, Steve Mariotti, Caroline Glackin, ISBN-10: 0134422562, ISBN-13: 9780134422565

$59.00

In stock
SKU: hfmiu479505 Category:

Share this product

YOU SHOULD KNOW

  1. 1. We do not sell the textbook.
  2. 2. We provide digital files only.
  3. 3 .We can provide sample before you purchase
  4. 4 .We do not offer refund once the order is completed.
  5. 5. You will receive this product within 12 hours after placing the order
  6. 6. You are buying: Test Bank for Entrepreneurship: Starting and Operating a Small Business, 4th Edition, Steve Mariotti, Caroline Glackin, ISBN-10: 0134422562, ISBN-13: 9780134422565
  7. 7. ***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***

Test Bank for Entrepreneurship: Starting and Operating a Small Business, 4th Edition, Steve Mariotti, Caroline Glackin, ISBN-10: 0134422562, ISBN-13: 9780134422565

Table of Contents

UNIT 1: Entrepreneurial Pathways

1. Entrepreneurs Recognize Opportunities

2. The Business Plan: Road Map to Success

Honest Tea Business Plan

3. Creating Business from Opportunity

Case Study:Spanx

UNIT 2: Integrated Marketing

4. Exploring Your Market

5. Developing the Right Marketing Mix and Plan

6. Smart Selling and Effective Customer Service

Case Study:Kitchen Arts & Letters, Inc.

UNIT 3: Show Me the Money: Finding, Securing, and Managing It

7. Understanding and Managing Start-Up, Fixed, and Variable Costs

8. Using Financial Statements to Guide a Business

9. Cash Flow and Taxes

10. Financing Strategy & Tactics

Case Study: Lee’s Ice Cream

UNIT 4: Operating a Small Business Effectively

11. Addressing Legal Issues and Managing Risk

12. Operating for Success

13. Management, Leadership, & Ethical Practices

Case Study: ONLC Training Centers

UNIT 5: Cashing in the Brand

14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

Case Study: Honest Tea

Appendix 1: Sample Student Business Plan

Appendix 2: BizBuilder Business Plan

Appendix 3: Resources for Entrepreneurs

Appendix 4: Useful Formulas and Equations

Reviews

There are no reviews yet.

Be the first to review “Test Bank for Entrepreneurship: Starting and Operating a Small Business, 4th Edition, Steve Mariotti, Caroline Glackin, ISBN-10: 0134422562, ISBN-13: 9780134422565”