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Test Bank for Communication Research: Asking Questions, Finding Answers, 5th Edition, Joann Keyton, ISBN10: 1259870553, ISBN13: 9781259870552

Test Bank for Communication Research: Asking Questions, Finding Answers, 5th Edition, Joann Keyton, ISBN10: 1259870553, ISBN13: 9781259870552

Test Bank for Communication Research: Asking Questions, Finding Answers, 5th Edition, Joann Keyton, ISBN10: 1259870553, ISBN13: 9781259870552

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Test Bank for Communication Research: Asking Questions, Finding Answers, 5th Edition, Joann Keyton, ISBN10: 1259870553, ISBN13: 9781259870552

Table of Contents
CHAPTER 1: Introduction to Communication Research
CHAPTER 2: The Research Process: Getting Started
CHAPTER 3: Research Ethics
CHAPTER 4: Introduction to Quantitative Research
CHAPTER 5: Measurement
CHAPTER 6: Populations, Samples, and Sample Size
CHAPTER 7: Quantitative Research Designs
CHAPTER 8: Surveys and Questionnaires
CHAPTER 9: Descriptive Statistics, Significance Levels,
and Hypothesis Testing
CHAPTER 10: Testing for Differences
CHAPTER 11: Testing for Relationships
CHAPTER 12: Quantitative Analysis of Text
CHAPTER 13: Reading and Writing the Quantitative Research Report
CHAPTER 14: Introduction to Qualitative Research
CHAPTER 15: Designing Qualitative Research
CHAPTER 16: Qualitative Methods of Data Collection
CHAPTER 17: Analyzing Qualitative Data
CHAPTER 18: Reading and Writing the Qualitative Research Report

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