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Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz, ISBN10: 1260088871, ISBN13: 9781260088878

Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz, ISBN10: 1260088871, ISBN13: 9781260088878

Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz, ISBN10: 1260088871, ISBN13: 9781260088878

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  1. 1. We do not sell the textbook.
  2. 2. We provide digital files only.
  3. 3 .We can provide sample before you purchase
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  6. 6. You are buying: Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz, ISBN10: 1260088871, ISBN13: 9781260088878
  7. 7. ***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Solution Manual in e-version of the following book***

Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz, ISBN10: 1260088871, ISBN13: 9781260088878

Table of Contents
PART ONE Marketing in the Twenty-First Century
1. Why Marketing Matters to You
2. Strategic Planning
3. The Global Environment
PART TWO Understanding Your Customer
4. Consumer Behavior
5. Marketing Research
6. Product Development
7. Segmentation, Targeting, and Positioning
PART THREE Reaching Your Customer
8. Promotional Strategies
9. Personal Selling
10. Supply Chain and Logistics Management
11. Pricing
12. Retailing
13. Digital and Social Media Marketing
PART FOUR Responding to Your Customer
14. Branding
15. Customer Relationship Management
16. Social Responsibility and Sustainability

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