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Solution Manual for Consumer Behavior 10th edition, 2012 MyMarketingLab with Pearson eText. Michael R. Solomon

Solution Manual for Consumer Behavior 10th edition, 2012 MyMarketingLab with Pearson eText. Michael R. Solomon


A Comprehensive Solution Manual for Consumer Behavior, 2012 MyMarketingLab with Pearson eText — 10/E 0133131025

By Michael R. Solomon, Saint Josephs University
ISBN-10: 0133131025 • ISBN-13: 9780133131024

Section 1
Foundations of Consumer Behavior
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2 Decision Making and Consumer Behavior
Chapter 3 Cultural Influences on Consumer Decision Making
Chapter 4 Consumer and Social Well-Being
Section 2
Internal Influences on Consumer Behavior
Chapter 5 Perception
Chapter 6 Learning and Memory
Chapter 7 The Self
Chapter 8 Attitudes and Persuasion
Section 3
External Influences on Consumer Behavior
Chapter 9 Group and Situational Effects on Consumer Behavior
Chapter 10 Consumer Identity I: Sex Roles and Subcultures
Chapter 11 Consumer Identity II: Social Class and Lifestyles
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion

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