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Test Bank for International Marketing, 3rd Edition: Lascu

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Name: International Marketing
Author: Lascu
Edition: 3rd
ISBN-10: 1426628463
ISBN-13: 978-1426628467

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Test Bank for International Marketing, 2nd Asia Pacific Edition : Czinkota

$59.00
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Name: International Marketing
Author: Czinkota
Edition: 2nd Asia
ISBN-10: 0170186962
ISBN-13: 978-0170186964

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Test Bank for Marketing, 10th Edition: Kerin

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Name: Marketing
Author: Kerin
Edition: 10th
ISBN-10: 0073529931
ISBN-13: 978-0073529936

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Test Bank for Global Marketing 7th Edition by Keegan

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  • Title: Test Bank for Global Marketing 7th Edition by Keegan
  • Edition: 7th Edition
  • ISBN-10: 0132719150
  • ISBN-13: 978-0132719155

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

The seventh edition examines the effect of the global financial crisis on global marketing strategy.

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Principles of Marketing Kotler 13th Edition Solutions Manual

$59.00
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Name: Principles of Marketing
Author: Kotler Armstrong
Edition: 13th
ISBN-10: 0136079415
Type: Solutions Manual

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Test Bank for Strategic Marketing, 1st Edition: Mooradian

$59.00
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Name: Strategic Marketing
Author: Mooradian
Edition: 1st
ISBN-10: 0136028047
ISBN-13: 978-0136028048

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Test Bank for Fundamentals of Selling Customers for Life through Service, 12th Edition: Futrell

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Name: Fundamentals of Selling Customers for Life through Service
Author: Futrell
Edition: 12th
ISBN-10: 0073529990
ISBN-13: 978-0073529998

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Solution Manual for Marketing: Real People, Real Choices, 7/E7th Edition

$36.50
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ISBN-10: 0132577534
ISBN-13: 9780132577533

For undergraduate Principles of Marketing courses.

Real people, real choices–give students a real feel for marketing.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Test Bank for Marketing: Real People, Real Choices, 7/E7th Edition

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Test Bank for Marketing Research, 11th edition by David A. Aaker, V. Kumar, George S. Day and Robert P. Leone

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This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social Marketing and Experiential Marketing. Together, these address the advancement of marketing research to the forefront of business strategies that involve the increased effort to win customers’ share of purchases.

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Test Bank for International Marketing, 16th Edition : Cateora

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Name: International Marketing
Author: Cateora
Edition: 16th
ISBN-10: 0073529974
ISBN-13: 978-0073529974

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Test Bank for Integrated Advertising Promotion and Marketing Communications, 1st Canadian Edition : Clow

$59.00
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Name: Integrated Advertising Promotion and Marketing Communications
Author: Clow
Edition: 1st Cana
ISBN-10: 0132935295
ISBN-13: 978-0132935296

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Marketing Kerin 12th Edition Test Bank

$36.50
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Name: Marketing
Author: Kerin Hartley Rudelius
Edition: 12th
ISBN-10: 0077861035
Type: Test Bank

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