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Test Bank for Marketing, 5th Canadian Edition: Lamb

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Name: Marketing
Author: Lamb
Edition: 5th Cana
ISBN-10: 0176504079
ISBN-13: 978-0176504076

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Integrated Advertising, Promotion, and Marketing Communications Clow 6th Edition Test Bank

$36.50
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Name: Integrated Advertising, Promotion, and Marketing Communications
Author: Clow Baack
Edition: 6th
ISBN-10: 0133126242
ISBN-13: 978-0133126242

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Test Bank for Essentials of Marketing A Marketing Strategy Planning Approach, 13th Edition: Perreault

$59.00
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Name: Essentials of Marketing A Marketing Strategy Planning Approach
Author: Perreault
Edition: 13th
ISBN-10: 0078028884
ISBN-13: 978-0078028885

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Test Bank for Marketing Management, 14th Canadian Edition : Kotler

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Name: Marketing Management
Author: Kotler
Edition: 14th Can
ISBN-10: 0132161079
ISBN-13: 978-0132161077

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Test Bank for Principles of Marketing, Ninth Canadian Edition, 9/E 9th Edition

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ISBN-10: 0133257835
ISBN-13: 9780133257830

Principles of Marketing has been recognized as the gold standard of Marketing texts due to it’s accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.

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Test Bank for Selling Building Partnerships, 8th Edition: Castleberry

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Name: Selling Building Partnerships
Author: Castleberry
Edition: 8th
ISBN-10: 0073530018
ISBN-13: 978-0073530017

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Test Bank for Marketing Real People Real Choices, 6th Edition : Solomon

$36.50
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Name: Marketing Real People Real Choices
Author: Solomon
Edition: 6th
ISBN-10: 0136054218
ISBN-13: 978-0136054214

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Test bank for Marketing: An Introduction, Fifth Canadian Edition Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz

$36.50
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ISBN-10: 0133581586
ISBN-13: 9780133581584

The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.

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Test Bank for Modern Marketing Research, 2nd Edition : Feinberg

$36.50
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Name: Modern Marketing Research
Author: Feinberg
Edition: 2nd
ISBN-10: 1133188966
ISBN-13: 978-1133188964

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Test Bank for Marketing Strategy, 5th Edition: Ferrell

$36.50
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Name: Marketing Strategy
Author: Ferrell
Edition: 5th
ISBN-10: 113300895X
ISBN-13: 978-1133008958

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Test bank for Principles of Marketing, 15/E 15th Edition Philip Kotler, Gary Armstrong

$36.50
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ISBN-10: 0133255417
ISBN-13: 9780133255416

For courses in Principles of Marketing using a comprehensive text

Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers.

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Solution Manual for Global Marketing Management, 8/E 8th Edition. Warren J. Keegan

$59.00
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By
Warren J. Keegan, Pace University
ISBN-10: 0136157394 • ISBN-13: 9780136157397

I. Introduction and Overview
1. Introduction to Global Marketing
II. The Global Marketing Environment
2. The Global Economic Environment
3. The Political, Legal, and Regulatory Environments of Global Marketing
4. The Global Cultural Environment
III. Analyzing and Targeting Global Market Opportunities
5. Global Customers
6. Global Marketing Information Systems and Research
7. Segmentation, Targeting, and Positioning
IV. Global Marketing Strategy
8. Global Entry and Expansion Strategies
9. Competitive Analysis and Strategy
V. Creating Global Marketing Programs
10. Product Decisions
11. Pricing Decisions
12. Global Marketing Channels
13. Global Integrated Marketing Communications
VI. Managing the Global Marketing Program
14. Global Organization and Leadership: Managing the Global Marketing Effort
15. Global Corporate Social Responsibility and Environmental Sustainability
16. The Future of Global Marketing

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