Name: Business Communication Essentials: A Skills-Based Approach
Author: Courtland Bovee
Name: Auditing and Assurance Services
Author: William F. Messier
For courses in Principles of Marketing using a comprehensive text
Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers.
Global Investments, the Sixth Edition of the previously titled International Investments, provides accessible coverage of international capital markets using numerous examples to illustrate the applications of concepts and theories. The new title reflects the current understanding that the distinction between domestic and international is no longer relevant and that asset management is global. This book is ideal for CFA® (Chartered Financial Analyst) candidates, advanced finance undergraduates, and MBA students, and it has been selected by the CFA Institute as part of the curriculum to deliver the Candidate Body of Knowledge for the CFA.
The text is also widely used by professionals working in the investments area, as the level is accessible to students and portfolio managers without recent training in portfolio theory. – See more at: http://www.pearsonhighered.com/educator/product/Global-Investments/9780321527707.page#sthash.81pPzJ4p.dpuf
Name: Financial and Managerial Accounting
Author: Charles T. Horngren
Name: Essentials of Marketing Research
Author: Joseph F. Hair, Jr.
Name: Fundamentals of Human Resource Management
Author: Raymond Noe
Name: Managing Organizational Change: A Multiple Perspectives Approach
Author: Ian Palmer