Baye and Prince’s bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill’s Connect Plus platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart’s adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.
Name: Financial and Managerial Accounting: Information for Decisions
Author: John Wild
Name: Foundations of Finance: The Logic and Practice of Financial Management
Author: Arthur J. Keown
For courses in options, futures, and derivatives.
To be financially literate in today’s market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and uses of derivatives.
The third edition has been updated to include new data and examples throughout.
For undergraduate Principles of Marketing courses.
Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Written in a friendly style with clear explanations, Financial Accounting Theory provides a thorough presentation of financial accounting theories.
This new edition continues to include considerable coverage of accounting standards oriented to IASB standards as well as major U.S. accounting standards. While the text discussion concentrates on relating standards to the theoretical framework of the book, the coverage provides students with exposure to the contents of the standards themselves.
Marketing: A Roadmap to Success offers a new direction for Principles of Marketing courses. This innovative alternative to the traditional marketing text focuses on the strategic role of marketing and provides a roadmap for attaining success. The concise, logical presentation and unique coverage of very current material gets students excited about marketing.